How to Build a Successful SEO Strategy for Your Manufacturing Business
Summary: Does your industrial manufacturing company want to gain more leads and online revenue? Having a search engine optimization (SEO) strategy can help.
Before a customer speaks with you, they turn to the internet to find the information they need. If they can’t find your manufacturing company, they won’t have the opportunity to consider you for their needs. An SEO strategy ensures your brand is found by the right people.
When creating an SEO strategy, it’s best to work with a professional SEO company like WSI Net Advantage. We know which strategies will improve your website and boost its visibility and search rankings. But even with the help of an SEO strategist, we still recommend learning the basics on SEO and how it can support your manufacturing business.
What is SEO?
SEO refers to a number of strategies used to boost your website’s visibility and rankings. To accomplish this, you must find and use various words and phrases related to your business. This way, when people search for these terms, they’ll find your content.
SEO strategies take place online and offline. On-page SEO refers to optimizing elements on your website that make it easier for the search engines to crawl and index your pages. For example, you can include keywords in your title tags, meta descriptions and headings. You can also optimize your URL structure and add alt text to your images to tell Google what your page is about.
Off-page SEO focuses on increasing the authority of your website by earning links from other sites. The more quality links you have, the more trustworthy and authoritative your site will appear to Google, increasing its rankings. When creating infographics, blog posts, videos, etc., reach out bloggers, reporters and influencers to see if they’ll share it with their readers.
How Can Manufacturing SEO Help My Business?
Manufacturing SEO can help your business in the same way it does other businesses. A solid SEO strategy offers the following advantages:
Increase web traffic. Because SEO increases your search exposure, you can expect to see targeted, high quality traffic visiting your site.
Generate qualified leads. As more people come to your website, you’ll have the opportunity to convert them into leads.
Gain brand awareness. If your website shows up in the search results, more people will see it and get to know you. This may influence people into choosing your manufacturing business later on.
See better ROI. Compared to other marketing channels, SEO offers an excellent return. It doesn’t cost much to start, and once you earn good placement, your SEO costs will be offset by the traffic you’re getting.
Boost revenue. With better visibility, more traffic and more conversions, you’ll be able to make more money. You can put this back into your SEO strategy for improved results.
Tips for Manufacturing SEO
Now that you know why you need an SEO strategy for your industrial manufacturing business, let’s discuss some of the ways that you can create or improve your strategy. Also, keep in mind that your strategy is not set in stone, so you should always be adapting to new changes.
Create informative copy
Keyword-rich content helps people learn about your manufacturing company and how you can serve them. What type of equipment do you have? What processes do you follow? How are you different from your competitors?
When you create this type of informative content, you’re giving your company the opportunity to explain why you’re different, plus educate customers. This content can be shared on your social media channels for greater exposure. It can also be indexed through Google for improved rankings. Be sure to add keywords in the right places – meta descriptions, headings, page titles, etc.
Improve your site’s speed and user-friendliness
It’s important that your website is easy and enjoyable to use. If it’s not, people might not spend time on your site, which can result in a lost customer. Your site’s speed and user-friendliness also affect SEO, so you’ll want to work on optimizing these aspects.
If you’re unsure how your site runs, use Google’s PageSpeed Insights tool. This tool lets you test your site for free and identifies key areas that need your attention. If you need some work, reach out to a website development agency like WSI Net Advantage for assistance.
Make sure your site is mobile friendly
By now, you probably know the importance of having a mobile friendly site, as the majority of visitors will be coming from their mobile devices. Having a responsive design is one of the easiest ways to ensure your site is mobile friendly. Other things to pay attention to include easy-to-read font, optimized images, large buttons and simple forms.
Google has a Mobile Friendly Test tool that lets you run a quick test on how mobile friendly your site is. If your site isn’t mobile friendly, you’ll want to contact a web developer right away. Otherwise, you’ll continue to lose traffic and customers. An experienced web design agency will be able to help you through the process of designing a mobile friendly site.
Earn links from reputable manufacturing sites
You can improve your rankings by reaching out to industry publications, blogs and news sites and asking them to link to your content. As long as your content is informative, interesting and relevant to their audience, they should be willing to do this. Earning links tells Google that people trust your content, giving you a nice bump in the search rankings.
Not sure who to contact? Start with local publications or organizations that you’re a part of. Also be sure to share your content to your social media channels, and make sure that large, visible social share buttons are placed on all content.
At WSI Net Advantage, we offer custom manufacturing SEO plans to meet the needs of our industrial customers. We’ll help you optimize your website, create relevant content and build strong links that increase your rankings and traffic. To learn more about the manufacturing SEO strategies from WSI Net Advantage, contact us today at 510-687-9737 or fill out our contact form and we’ll get back to you shortly.